Applied Research Methods

The main goal of this subject is to allow the students to effectively do their own research, and enhance their ability to participate in projects, studies, publish papers, books etc. This course will allow the students to understand the universal techniques, rules and principles in the researching field, as well as to sharpen their writing and analytic skills. Besides the students will be taught how to edit and format, clearly present their ideas, do relevant and quality primary and secondary data collection, and do charts, tables, in word.


Mandatory literature:

  1. В. Кумар, Меѓународно маркетинг истражување, Арс Ламина, Скопје, 2012 (превод од владината програма 1000 наслови)
  2. Пол Њуболд, Вилијам Л. Карлсон, Бети Торн, Статистика за бизнис и економија, Магор, Скопје, 2010 (превод од владината програма 1000 наслови)

Additional literature:

  1. Mark Saunders, Philip Lewis, Adrian Thornhill, Research methods for business students, Prentice Hall, 2009
  2. C. R. Kothari, Research methodology, methods and techniques, VII edition, 2004
  3. Buglear, J., Quantitative Methods for Business, Elsevier, 2005
  4. Mik Wisniewski, Quantitative methods for decision makers, Prentice Hall, 6th edition, 2006
  5. Gujarati, Basic Econometrics, The McGraw Hill Companies, 2004