Managerial Economics and Marketing

In this course the students will get introduced with the analysis at a micro-level, using advanced microeconomics and marketing. A special part of this subject will be dedicated to studying oligopolies, forecasting of demand patterns, forecasting government interventions and estimating their effects. Special attention is given to the business life cycle, and managing all relevant factors in order to optimize the growing phase of the business. The marketing aspect will be covered from an international point of view.


Mandatory literature:

  1. Michael R. Bay: Економија на менаџмент и бизнис стратегија, Дата Понс, 2009 (превод).
  2. Philip Kotler & Kevin Lane Keller: Маркетинг менаџмент, Ламина, 2008 (превод).